Audience Measurement – OTS via WiFi & AI

POWERFUL audience measurement in real time for roi-driven advertising

By using cutting-edge technologies such as passive mobile WiFi analytics, optional AI vision and targeted opinion polls, we provide detailed data on how many people pass by an ad, how long they remain nearby, and how they respond to it. This allows us to not only measure reach and Opportunity to See (OTS), but also to gain deeper insights into the behavior and preferences of target groups — enabling advertisers to fine-tune their messaging and maximize the impact of their media spend.

What do we measure?

Footfall

Cyclists

Car Traffic

Gender

Age

Sentiment

Dwell Time

Engagement

Impressions

Reach

Attention

and much more..

Footfall

Car Traffic

Gender

Age

Sentiment

Dwell Time

Engagement

Impressions

Reach

Attention

and much more..

get your strategic plan

optimize real world advertising like digital marketers do

We provide cutting-edge, real-time audience measurement solutions for the physical advertising space. Designed for Out Of Home and retail media, our system helps advertisers and media owners understand their audiences and measure campaign impact — whether on static billboards or moving ad vehicles. With support for programmatic delivery, we enable real-time, audience-specific messaging to boost performance and maximize ROI.

Digital Out Of Home

Maximize your reach with dynamic,
real-time outdoor advertising insights

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Retail Media

Engage shoppers at the point of decision
with tailored retail media solutions.

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Accurate demographic data and real-time sentiment insights to optimise your campaigns for your audience even more effectively.

Demographics and Sentiment

A solution focused on accurately tracking customer entries and exits to provide a clear view of store foot traffic.

Customer analysis

Gain valuable insights into vehicle traffic patterns to optimize site selection and enhance the impact of your outdoor advertising

Vehicle Traffic analysis

Demographics and Sentiment

Accurate demographic data and real-time sentiment insights to optimise your campaigns for your audience even more effectively.

get your strategic plan

Customer analysis

A solution focused on accurately tracking customer entries and exits to provide a clear view of store foot traffic.

get your strategic plan

Vehicle Traffic analysis

Gain valuable insights into vehicle traffic patterns to optimize site selection and enhance the impact of your outdoor advertising

get your strategic plan

Seamless Interface, Smart Solutions

Unlock a world of insights with an RVC.DIGITAL subscription! Access a rich array of data through our web platform, featuring an extensive range of charts, visualizations, and detailed analytics designed to provide you with comprehensive and actionable information. Explore the power of data like never before!

get your strategic plan

Accurate demographic data and real-time sentiment insights to optimise your campaigns for your audience even more effectively.

FOOTFALL ECHOPOSTER

For ENTSORGO, accurately counting vehicle traffic is crucial. RVC effectively differentiates between bicycle and vehicle traffic, while also distinguishing their respective directions.

Entsorgo

If you're launching an outstanding DOOH campaign, how will you measure its success? RVC enhances your campaign analytics by not only tracking viewer demographics such as gender, age group, and viewing duration but also by detecting the mood elicited by the advertisement.

COCA-COLA CAMPAIGN

One of the versatile applications of the RVC system is its ability to measure service time. In the DUNA DIGITAL advertising campaign, RVC not only counted the number of individuals served but also tracked the time it took for them to receive the promotional item.

Duna Digital

FOOTFALL ECHOPOSTER

Accurate demographic data and real-time sentiment insights to optimise your campaigns for your audience even more effectively.

Entsorgo

For ENTSORGO, accurately counting vehicle traffic is crucial. RVC effectively differentiates between bicycle and vehicle traffic, while also distinguishing their respective directions.